The Rise and Rise of Digital Platforms: Rethinking Global and Digital Strategy
Digital platforms are online business models that provide a central infrastructure to facilitate interactions and transactions between different groups, such as buyers and sellers or developers and users. These platforms can just sell a product or service, but other platforms can create value by connecting an ecosystem of participants through shared technology and data. There are in fact several types of digital platform. In their different ways these core digital platforms, used strategically, can all add significant business value. ”
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